![]() Sexual orientation, perceived anonymity, and perceived tolerance also had a significant influence on gender swapping. Based on an online survey of 3,658 female players in China, we found that perceived benefits and the Tanbi tendency, a psychological indulgence in enjoying novels, comics, or series on love and sex between attractive males, were the most important factors for female players to employ male avatars. This research explored the influencing factors of gender swapping among female players in online games and their impact on online gaming behavior. 4Department of Sociology, Bahauddin Zakariya University, Multan, Pakistan.3Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, CA, United States.2School of Foreign Languages, Changchun Guanghua University, Changchun, China.1School of Journalism and Communication, Wuhan University, Wuhan, China. ![]() Liling Zhou 1* Ning Han 2 Zeran Xu 3* Corlyn Brian 1 Siraj Hussain 4
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